Uruguay participated in the APAS Show, a significant event for the supermarket sector in Latin America, held in São Paulo, Brazil. This marked the third consecutive year of Uruguay's involvement, highlighting its strategy to internationalize the food and beverage sector. The country presented itself as a strategic partner focusing on quality, traceability, and food innovation.
The event was coordinated by Uruguay XXI, the Uruguayan Chamber of Industries, and the Consulate in São Paulo. Various Uruguayan companies showcased products ranging from preserves and sweets to beverages and gluten-free foods. On average, each company generated 14 relevant business contacts with Brazilian and regional supermarket chains.
Fourteen Uruguayan companies from the food and beverage sector formed part of the delegation. These included Avanti (frozen pasta), UYTuna (canned tuna), Portezuelo (alfajores), Los Nietitos (sweets), Vitanna (brandy), Saac (liqueurs), Betabel (hummus), Celisano (gluten-free foods), Sacro (gin and vodka), La Trigueña (cookies), Pontevedra (sauces), Belnova (fish), Farming (cheeses), and Postres Olaso (desserts). This diversity demonstrated Uruguay's value-added products with export potential.
Pelayo Soneira, Commercial Manager at Avanti, emphasized the benefits of participating under a national stand: “Participating internationally in a country stand with various offerings always adds value." He noted that Avanti had resumed negotiations with local players due to their consistent market presence.
Aníbal Zeballos from UYTuna appreciated the synergy among Uruguayan firms: “There is a significant exchange between all the companies." He also highlighted Uruguay's positive global image as beneficial for brand value.
UYTuna showcased sustainable packaging and innovative products that drew attention at the event. Zeballos mentioned that many visitors were impressed by their initiative: "Many were surprised to see this product in Uruguay."
The event served as an opportunity for new business ventures while enhancing Uruguay’s reputation as a reliable supplier. Companies praised Uruguay XXI’s support in promoting international ties within this strategy to boost exports in the food sector.
Uruguay aims to position itself globally by emphasizing quality, sustainability, and origin through full traceability in livestock production and georeferencing vineyards.
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