Uruguay XXI facilitated the visit of Portuguese film programmer Ana David during the 43rd Uruguay International Film Festival, aiming to enhance international integration in the audiovisual sector. This initiative aligns with the agency's strategy to support creative industries in accessing global markets.
Omaira Rodríguez, Creative Industries Specialist at Uruguay XXI, emphasized the significance of such events: “We know that festivals are not just exhibition spaces; they are real platforms for our productions to gain international visibility, access new markets, and build valuable connections.”
David participated as a short film jury member and delivered a lecture titled "How to approach the festival circuit?" at Cinemateca headquarters. She shared insights from her experience at festivals like Berlinale and Madrid’s Márgenes and as a European Film Academy member.
During her presentation, David aimed to clarify misconceptions about programmers' roles. “Good programmers are admirers of the work of directors,” she stated, emphasizing generosity and exchange within the film community. She noted that films are created out of artistic need rather than primarily for festivals.
David discussed strategies such as working with sales agents for short films and understanding each festival's eligibility criteria. She advised filmmakers to design submission strategies targeting A-list festivals while considering alternative options. Consulting directly with festivals was recommended in sensitive situations to avoid missed opportunities.
Addressing concerns about sales agents' influence on selection processes, David clarified that programming teams review all submissions but acknowledged that an agent's backing can provide initial validation. However, many films succeed without an agent.
In light of industry changes, David suggested exploring parallel sections and thematic circuits and utilizing tools like Festival Scope Pro. She also recommended leveraging resources from various countries' film institutes.
During her visit, David attended screenings including "Perros" by Uruguayan director Gerardo Minutti. She described it as “a moving, tender, and multi-layered film.” As a jury member evaluating student short films, she appreciated their simplicity and tenderness reflecting Uruguayan perspectives.
David highlighted increased national production as crucial for strengthening Uruguay's film industry: “My perception is that... there need to be more national productions.” Positioning national cinema internationally requires sustained investment across all stages of the audiovisual ecosystem.
She advocated co-productions with Latin American and European countries to expand networks and capabilities. Participation in international markets was encouraged for connecting with sales agents who bridge producers with programmers and distributors.
Meetings were held between David and Uruguayan filmmakers seeking advice or sharing festival plans. Her openness left a positive impression on participants.
Ana David’s visit promoted by Uruguay XXI marked progress in internationalizing Uruguayan talent by providing tools, fostering connections, and offering expert perspectives for expanding globally in competitive arenas.
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