Sojern issued the following announcement on Nov. 21.
Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its expansion to Brazil to better serve customers and capitalize on the country's growing tourism industry. Previously on TripAdvisor, Camila Fornasier was hired as regional sales director to drive platform adoption and support Brazilian customers.
"Brazil is one of the most beautiful countries in the world and we have the opportunity to bring the world to Brazil through digital travel marketing," said Camila Fornasier, regional sales director for Sojern Brazil. "With Sojern, the Brazilian travel industry can leverage the latest marketing technology to drive direct bookings, increase web traffic, develop loyalty programs and more - with world-class machine learning and data science technology." .
"For over a decade, Sojern has been looking at the traveler's full path to taking a scientific and data-based approach to digital marketing," said Andrés Franklin, Sojern Managing Director in Latin America. "We work with brands to create integrated marketing campaigns across multiple digital channels, helping them engage with travelers wherever they are on their journey, from dream to destination."
Tourism contributed nearly $ 153 billion to Brazil's Gross Domestic Product (GDP) by 2018, and the sector is growing at a rate of approximately 3% per year, according to the World Travel and Tourism Council. After the 2016 Olympics, 87.7% of surveyed foreign tourists said they wanted to return to Brazil, indicating that there is significant room for growth in incoming tourism from the US and abroad.
Sojern's State of the Industry report: 2019 Travel Advertising on Latin America revealed that three out of four (77%) Latin American travel marketers plan to spend more on digital advertising in 2019. In addition, last year spending Social media accounted for the largest share (32%) of digital marketing spending, with 25% going to Facebook and Instagram.
Since its launch in 2007, Sojern has experienced strong global growth and already has over 900 employees worldwide. The company's expansion in Brazil follows a $ 120 million round of financing led by the US fund TCV and the acquisition of a Facebook and Instagram marketing partner. Serving 93% of Fortune 500 travel companies, Sojern helps brands understand travelers' booking behavior and how to reach them with personalized marketing messages.
Sojern builds on over a decade of experience analyzing the complete journey from traveler to purchase. The company brings dream travelers to their destination by enabling branded solutions and multichannel performance on the Sojern Traveler Platform to more than 8,500 customers worldwide. Recognized as a Deloitte Technology Fast 500 company for six years in a row, Sojern is headquartered in San Francisco with teams based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico City, New York, Omaha, Paris, Singapore , Sydney and now in Sao Paulo.
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