MasterPass recently launched operations in Latin America by opening its services to the Brazilian market.
MasterPass, a digital payment platform, allows consumers to choose any major debit, credit, or prepaid card to securely, conveniently and simply checkout online with a single click. This saves MasterPass customers time by not requiring them to re-enter shipping and payment details every time they make an online purchase from partner merchants.
Brazilians are showing more and more interest in online shopping. E-bit Consultancy recently reported that by the end of 2015, e-commerce sales in Brazil are estimated to rise by more than 20 percent compared to 2014.
“The Brazilian consumer is continuously adopting new technologies that offer speed and convenience,” Marcelo Tangioni, vice president of products for MasterCard Brazil, said. “To meet this demand, MasterCard wants to ensure that it offers the best payment experience for consumers regardless if they are making a shopping in the physical or digital world. With MasterPass every device – a phone, a tablet or a computer – can become a shopping device that is fast, convenient and secure.
“MasterPass is already available at a significant number of online retailers in Brazil,” Tangioni said. “In fact, our merchant partners represent 30 percent of the e-commerce segment in the market and we expect our merchant reach to continue to grow.”
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