Forbes Magazine lists South America’s 10 Most Customer-Focused Companies

Arcos Dorados operates or franchises more than 2,100 McDonald’s-branded restaurants.
Arcos Dorados operates or franchises more than 2,100 McDonald’s-branded restaurants. | File photo

Forbes Magazine has recently shared its 10 most customer-oriented companies in South America. The magazine notes that businesses thrive in their clients' preferences, which is why they should always bear in mind that customers should be considered in their strategic decisions and programs.

Arcos Dorados 

Arcos Dorados operates or franchises more than 2,100 McDonald’s-branded restaurants with over 90,000 employees. It continues to implement its Service Culture program initiated in 2017. The program allows employees to carry out personalized interactions with customers within a framework. This sets forth greater passion to serve and a better experience for the customer.

Artificial Intelligence Recruitment Assistant

AIRA values feedback from its customers, which serves as one of its references to become a more effective recruiting tool. It offers innovative solutions to address employers and HR professional’s struggle in acquiring the right talent.  


Avianca employees provide personalized customer engagement and make sure that they are able to recommend products or flight that would suit the customers' preference. With the customer information that they have, the airline company is able to reward simply identify frequent customers and are recognized in their Amigo Program.  


Catering to B2B niche, Concentrix continuously gains more recognition not just in Brazil but globally, and tirelessly focuses on solving its clients’ business needs to their maximum best effort.  


ContaAzul recognizes the assistance needed by small businesses in Brazil and has designed an affordable online business management solution distinctively fit with the Brazil tax system. They are able to understand the struggles of small businesses through webinars and conferences.


Bolivia's retail pharmacy chain leverages on a customer loyalty program and price optimization. It adapts pricing strategies to various customer preferences in almost real-time and ensures employees are well-oriented on the big role they play in the customer-first culture. 

Magazine Luiza

With their virtual store model, Magazine Luiza helps furniture shoppers choose products and order them online. The virtual store has been notably effective in smaller cities where shoppers didn’t have furniture showrooms to go to.


When Produbanco learned that customers are gearing their preference towards an automated service, digital transformation set in. But the Ecuador based bank never forgot to create comfortable personal relationships with customers even with the use of technology.

Samba Tech

Providing content management services for large international brands means keeping up with trends. This is how Samba Tech addresses its clients' needs when delivering its live streaming and distance learning services but never fails to listen to what the customer would want next.


Santander brought banking experience to a new level with its Work Cafes, where clients can enjoy a cup of coffee and check on their work during their transactions. Just recently, it opened its latest Work Café in Argentina. 

Organizations in this Story

Arcos Dorados

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