Myriad announces Latin American partnership with Viacom

Myriad Group AG announced Wednesday it has partnered with Viacom in an effort to improve the content engagement for users of Versy in Latin America.

“Our audience is becoming increasingly digitally sophisticated," Eduardo Lebrija, senior vice president and general manager for Viacom The Americas in Mexico, said. "Versy presents us with an exciting opportunity to develop a complimentary audience platform to engage with on mobile."

Versy users can now access, share and engage in conversation about content from their favorite shows on leading networks including MTVLa, Comedy Central, Nickelodeon and Paramount Channel.

“As the Versy brand continues to grow in Latin America, we are extremely pleased to be partnering with Viacom to offer a truly compelling service to teens and millennials," Myriad CEO Stephen Dunford. "These content brands are relevant for our users and we’re already seeing positive engagement with the new channels."