Icomex to become ibtm Latin America

Having been acquired by Reed Travel Exhibitions in 2014, Icomex will be re-branded as ibtm Latin America and become part of Reed's global portfolio of meetings, incentives and event exhibitions in South and Central America.

Becoming part of the ibtm portfolio will give an event a major international presence in the global meetings industry and provide new opportunities for connections among the portfolio’s international database of meeting planners who are seeking to do business across the region.

The expertise and knowledge of the Mexico City-based team will be supported by the ibtm portfolio around the world, operating and organizing events on five continents and serving as part of the Reed Travel Exhibitions portfolio.

The new hosted buyer recruitment strategy for ibtm Latin America 2016 will draw from international markets including Spain, Germany, France, the U.K., the U.S. and Canada. As a result, the event expects to see a growth in suppliers from overseas especially, destination marketing organizations and convention and visitors bureuas who desire to meet with regional planners.