Bob’s QSR network to take advantage of BroadSign International software

Digital News TV (DNTV), one of Brazil’s top digital sign integrators, has announced that it will use BroadSign International’s software for Bob’s QSR network.

The Bob’s QSR network boasts over 700 locations in Brazil, spanning 4,000 screens, and the DNTV team expects to add 20 to 30 new locations to this figure each month, with an eventual goal of over a 1,000 locations sometime in the next year.

“BroadSign’s feature-rich platform provides the automated scheduling, stability and security required to accommodate complex network requirements, rapid expansion and integration with new technologies with minimal additional development,” DNTV Innovations Director Yuri Berezovoy said. “Our team works closely with the BroadSign services department to deliver innovations to customers. As we test other market platforms, we believe BroadSign offers the most outstanding technology and support.”

Bob’s QSR network boasts not only just digital menu boards in restaurants and cafes, but also location specific advertisements with pricing that is able to be updated in real time. This has had an immense effect on waste reduction and day-to-day efficiency, with a central command structure allowing quality control. This means companies using Bob’s network no longer have to wait for printed materials to ship to stores, nor rely on franchises to install them correctly.

DNTV acts as the installer and maintainer of the network, an integrator and solutions provider for the corporate AV and digital signage market as a whole.