Atento S.A. and Chevrolet were recognized recently by the Latin American Alliance of Customer Interaction Organizations (ALOIC ) with the LATAM Gold award for Best Business to Customer Strategy, the highest regional LATAM award for customer service.
Atento said in a release it is in a strategic partnership with GM Argentina and developed the “Social Media Pilots” solution for use in the Chevrolet customer relationship center for southern Latin America, primarily Argentina, Paraguay and Uruguay.
The innovative solution uses social media, including Facebook, Google+ and YouTube to provide customer services to the consumer who is deeply vested in a digital environment, the release said. The pilot was implemented using social media in Argentina and is now being expanded to the rest of the GM market in southern Latin America.
“We are very pleased to have received this award for an innovative initiative that aims to offer our customers the best experience with our brand through social media,” Chevrolet's Customer Relationship Center in Argentina and Brazil Manager Claudia Alvarez said in the release. “Having a strategic partnership with a sector leader like Atento enables us to offer Chevrolet customers a distinct service via the channel that best adapts to their needs and preferences."