Latin cultural festival set for October in Southern California
L Festival, the first of its kind, is designed to celebrate and honor the best of the cuisine, art and music found in Latin America. Several international superstars, including Enrique Iglesias, Julion Alvarez, Juan Gabriel, and La Arrolladora Banda El Limon, were announced as the superstars for the event’s four main stages.
"The Hispanic community represents an important share of music consumption and more of the live concert business,” Jesús López, Chairman of Universal Music Latin America & Iberian Peninsula, said. “ Universal Music Latin Entertainment as the leading company in Latin music will once again make history by expanding its entertainment business to offer the Hispanic family a one-of-a-kind entertainment experience. Music, art and gastronomy are part of a lifestyle and the Hispanic family will take center stage of the L Festival – Feria Cultural Latinoamericana."
Victor Gonzalez, president of Universal Music Latin Entertainment, said being the first in its kind he wants to ensure that this event sets a precedent for the Hispanic community.