Uruguay participated in Fruit Attraction, a global fruit and vegetable trade fair held annually in Madrid. The event brings together professionals from over 145 countries. Through the Uruguay Fruits brand, the country aimed to reinforce its reputation as a reliable supplier of high-quality produce and strengthen its presence in international markets.
Officials noted that taking part in this event offered opportunities to promote Uruguayan fruit products and establish direct relationships with buyers, distributors, and industry leaders around the world. This participation helped increase exports of key products such as citrus fruits and blueberries, while also opening new possibilities for producers to access additional markets.
The trade fair also provided Uruguayan companies with exposure to new innovations, technologies, and industry trends. This ongoing engagement is seen as important for maintaining competitiveness and meeting global market demands.
Uruguay’s continued involvement at Fruit Attraction demonstrates collaboration between public and private sectors to support the internationalization of local production. The focus remains on quality, sustainability, and trust as core values of the national brand.
