Trademark applications in Chile increased by 13.06% in 2025, reaching 64,508 as of December 1, compared to 57,057 in the same period of 2024. This growth was mainly driven by domestic applicants, who submitted 48,590 applications—an increase of 21.46% over the previous year. Non-residents accounted for 15,918 filings during this period.
Chilean residents made up 73.01% of all trademark applications in 2025, with approximately 9,000 more filings than in the previous year. The data indicates that the local market is increasingly using the trademark system, especially for services—a leading segment in Chile’s economy.
Among foreign applicants, the United States led with 3,099 applications (19.47%), followed by China with 2,430 (15.26%) and Spain with 1,032 (6.48%). Spain saw an annual growth rate of 9.9%, surpassing Germany for the first time in this ranking.
The analysis by NIZA classes among residents shows strong activity in service sectors. Class 35—which includes physical commerce, e-commerce, advertising and business services—had the highest number of applications at 8,725. Class 41 (education and entertainment) reached 5,850 applications and Class 42 (software and technology services) had 3,428.
Esteban Figueroa, national director of Inapi, stated: “The increase in services indicates that trademarks are being used to build layers of value on businesses that scale through digital channels or experience. This reinforces INAPI’s focus: facilitating access to industrial property so that more users can make competitive decisions from early stages.”
Class 43 recorded 2,687 applications for gastronomy, restaurants and lodging services. For products categories among residents: Class 9 (software, apps and electronic devices) had a total of 2,230; Class 25 (fashion and footwear) reached 2,126; Class 30 (basic foods such as coffee and pastries) totaled 1,685; while Class 5 (pharmaceuticals and supplements) had about 1,508 resident filings.
Foreign applicants from the US, China and Spain focused their activity on classes where trademarks serve as competitive assets—mainly technology products such as software and pharmaceuticals within product categories—with Class 9 being particularly significant. In services areas they concentrated on commercial management and advertising along with scientific development.
“In Inapi we work so that industrial property is accessible and useful for the end user. Differentiation is not just a concept: it is a concrete advantage that arises when a brand manages to distinguish an offer in the market; it facilitates commercial entry; improves positioning; and creates economic value with scaling potential from day one,” said Figueroa.
