Latin American digital content provider Terra recently signed an agreement with Natcom to publish Natcom’s health, wellness and lifestyle content on Terra’s digital platforms.
“We are excited to enter this strategic alliance with Terra, a leader in digital media,” Natcom CEO Robert J. Rodriguez said. “With our expertise in health, wellness and lifestyle, we will be educating and entertaining Terra’s significant Latin American and U.S. Hispanic audience, while inspiring them on a path to personal growth and a healthier lifestyle.”
From Oct. 15, Terra’s website has been featuring video content from Natcom on topics including nutrition, cooking, fitness, parenting, relationships, healthy beauty, disease prevention and mental wellness. The content targets an audience of 18 to 45 year olds. Natcom’s featured content brands will include KnowMore in both English and Spanish, HealthDayTV en Espanol and EFE Tech.
“We are excited to integrate Natcom’s content into our portals,” Gerardo Adame, managing director of Latin American for Terra, said. “With this alliance we will expand our premium video offerings and reinforce our commitment to always provide our audience with first-rate content and the best digital experience.”
Natcom’s content was made be available on Terra’s website yesterday. Natcom will also be working with Terra to develop new digital formats and products for Terra’s audience and clients.
