DishLatino was recognized as Top Marketer to Hispanic Audiences at the Portada Hispanic Advertising and Media Awards held this month in New York.
The media awards recognize companies that have performed significant work for Hispanic marketing. DishLatino's 2014 marketing campaign presented four videos that described a central character's move from Mexico to the United States: “aeropuerto,” “taqueria,” “instalación” and -- the most famous -- “epic split” with Jean-Claud Van Damme.
DishLatino also introduced Eugenio Derbez as an actor, writer, producer and director in 2014. The campaign was developed with the support from Havas Worldwide Chicago and Miami-based Marca.
“We are committed to delivering the best entertainment experience to Hispanic consumers living in the U.S. and our marketing is designed to connect with this audience in a way that is both relevant and entertaining,”
DishLATINO Vice President Alfredo Rodriguez said. “We are honored to be recognized by Portada for our work to engage this important, growing audience.”
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