Sernatur has launched a new version of its official tourism promotion website, Chile.Travel, aiming to improve the travel planning process for visitors and strengthen Chile’s presence in international tourism markets. The updated platform is designed to provide a more visual, intuitive, and functional digital experience tailored for both regional and global audiences.
Key updates to Chile.Travel include interactive geolocated maps, suggested itineraries, and an enhanced search function with new filters. These features are intended to make it easier for users to find destinations and experiences that match their interests quickly and accurately. The site also offers an expanded frequently asked questions section to address common concerns from travelers planning trips within Chile.
The platform is built on a modern technological architecture that improves performance, security, and speed. It is structured for sustainable growth, allowing future integration of digital tools and artificial intelligence innovations. According to Sernatur, this positions Chile.Travel as the main digital reference point for tourism in the country.
The portal aims to serve as a starting point for trip planning by providing official information about Chile’s attractions. In addition to Spanish, English, Portuguese, and German, the site now includes French language support to broaden its international reach.
In recent months, Sernatur also introduced its Audiovisual Bank—a free online repository of high-quality images and videos showcasing tourist destinations across Chile. This resource is available at bancoaudiovisual.sernatur.cl after registration. Users can download materials for promotional purposes or contribute their own photographs to expand the catalog while maintaining proper attribution.
Sernatur stated: “Our purpose is to facilitate access to quality material that reflects the identity and richness of our destinations. Now we have high-quality photographic and audiovisual content that allows media outlets, operators, and citizens themselves to promote our destinations collaboratively and responsibly.”
With these initiatives—the renewed Chile.Travel platform and the Audiovisual Bank—Sernatur seeks to reinforce its commitment to promoting Chile’s natural and cultural heritage through enhanced digital tools aimed at positioning the country in the global tourism sector.
