With plans to grow in the U.S., Europe, Latin America and Asia, Licor Zone SA de CV will soon become the world’s largest liquor store chain operating under the Licor Zone trademark if the company’s goals are met.
The expansion of 5,000 liquor stores is made possible through $50 million in private financing from various accredited investors. The current growth plan includes 200 stores opening by the end of the year, 1,000 stores by the end of 2016, and 5,000 stores by 2020.
Recently the chain opened stores in Aguascalientes and a rural area of Jesus Maria, both in Mexico. Sales have done very well at the two new locations, showing exponential growth, according to a press release.
A 450,000-square-foot bottling plant under construction in Aranda, Jalisco Mexico will help keep all current and future stores stocked with tequila, whisky, rum and brandy.
Licor Zone offers consumer generic alcohols produced by Licor Zone subsidiaries in a vertical concentration that eliminates intermediaries and keeps end costs down. This unique business model allows for budget-price liquor to be sold directly to stores, except in the U.S.
Although not a sure thing, the company expects to be listed in the NASDAQ and Bolsa Mexicana Valores by 2018.
