La Usina de Emprendedores of the Cámara Argentina de Comercio y Servicios (CAC) held a webinar titled “Nuevos contextos, nuevas estrategias: revisando el modelo de negocio” to provide conceptual and practical tools for analyzing how technological, economic, and competitive changes affect businesses and their value propositions. The event took place on March 10.
The topic is relevant as companies face rapid changes in technology and market conditions, requiring them to adapt their business models to remain competitive.
Javier González Pedraza, director of La Usina, opened the session by welcoming participants and introducing speaker Bruno Mangini. González Pedraza highlighted Mangini’s experience supporting entrepreneurs and companies in strategic analysis and business model development.
Mangini said that the current environment is marked by fast-paced change and an abundance of information driven by digitalization, market openness, and new technologies. He said one of the main challenges for entrepreneurs is identifying which transformations truly impact their activities while avoiding decision paralysis caused by information overload. Mangini proposed starting strategic analysis with customer behavior and market negotiation power. He introduced Porter’s Five Forces matrix as a tool to examine sector dynamics through clients, suppliers, competitors, entry barriers, and substitute products. According to Mangini, this approach can be applied both at the sector level and within individual companies to identify changes affecting the value chain.
The presentation included examples from sectors such as wine production and agriculture to evaluate supplier negotiation power, entry barriers, and substitutes. Macroeconomic variables like inflation were discussed for their effects on company-supplier relationships and operational costs. The impact of artificial intelligence on professional services was also addressed, highlighting how these technologies are transforming tasks and prompting a reevaluation of traditional value propositions.
Participants were introduced to the Business Model Canvas methodology for structured analysis of how companies create, deliver, and capture value. Practical examples illustrated how customer segmentation and adapting value propositions can generate new growth opportunities. Attendees shared observations about sector changes including artificial intelligence adoption, new international competitors, and shifts in consumer habits. The importance of using analytical methods to organize information for strategic decision-making was emphasized.
The event concluded with a reflection on maintaining ongoing contact with customers to better understand their needs and anticipate market changes. It was noted that in an environment characterized by technological acceleration and increasing competition, businesses must systematically review their models to sustain competitiveness over time.
