Corporación Favorita announced on Apr. 22 the results of its sustainability and regional expansion efforts during 2025, highlighting achievements in Ecuador and across Latin America.
The company said that its actions have contributed to national development, environmental responsibility, and social impact. Martín Vásconez, Subgerente de Sostenibilidad, said: “En 2025 confirmamos que a través de la sostenibilidad impulsamos el desarrollo del país. Ecuador encabeza la lista de países de América Latina con mayor capacidad de recuperación de residuos, y desde CF seguimos fortaleciendo los Puntos GIRA para que la economía circular esté en acción todos los días.” Nina Solah, representing CF – TVentas and Tipti, added: “Fue inspirador ver de cerca el talento y el coraje de los emprendedores ecuatorianos. A través de iniciativas como Misión Emprende 593 generamos oportunidades reales, elevamos estándares y acompañamos su crecimiento.” Lorena León, Directora de Fundación Favorita, said: “2025 fue un año lleno de logros. Acompañar los proyectos sociales ha sido una de las experiencias más gratificantes. En los rostros de las personas que apoyamos se refleja esperanza y oportunidad.”
In the past year, Corporación Favorita expanded with more than 30 new store openings in Ecuador, Paraguay, Costa Rica and Panama. The company opened new locations for Bebemundo and Sukasa in Costa Rica; launched Eureka educational toy stores and Nespresso boutiques in Ecuador; inaugurated Hiper Rey in Panama; and opened a Ferrex location in Paraguay.
The company also participated in the Foro Económico Internacional organized by CAF in Panama to strengthen regional connections. Through Grupo Rey—part of Corporación Favorita since 2018—the business has focused on supplier development and employment generation while facilitating exports from Ecuador to Central America.
Recognition for leadership came from organizations such as Ekos, MERCO, Great Place to Work, CERES and AEI for contributions including job creation and environmental commitment. In entrepreneurship support efforts like Misión Emprende 593 — Powered by Shark Tank Latam — Nina Solah took part as one of the sharks evaluating projects.
Social programs through Fundación Favorita addressed education, nutrition equality and emergency response throughout Ecuador during the year. Environmental advances included expanded recycling initiatives at Puntos GIRA locations as well as solar energy projects operated by Grupo Rey in Panama with over 18,400 solar panels installed at distribution centers and supermarkets.
Corporate volunteering activities under Alza la Mano involved employees from both Ecuador and Panama supporting nutrition programs education community assistance projects—and environmental care—adding hundreds of hours of service.
