Rebranding emerges from Grupo Altitude restructuring

Restructuring to occur in consulting firm. | Courtesy of Shutterstock

In a recent restructuring of its assets, Grupo Altitude S.A. has made major changes to the company, moving the majority of its partners' investees to its holding company.

It has also put into motion its rebranding of MZ".

MZ" is known throughout Brazil and other countries worldwide as the brand with the highest market recognition. Though it only employs about 250 employees, MZ" is a leading consulting firm in the areas of business communication, value and reputation in the Latin American sector -- and seventh in the world.

The new structure of MZ" will come together in five areas of focus: reputation and value, communication and engagement, digital services and experience, investor relations and government affairs.

MZ" CEO Rodolfo Zabisky spoke about what the changes mean for the company.

"It is time to take the next step and evolve from a holding company with several specialist agencies into a unified company aligned with its fundamental purpose: to innovate in communications in order to impact clients' business in the way they need," he said.

The new structure of MZ" will come together in five areas of focus: reputation and value, communication and engagement, digital services and experience, investor relations and government affairs.

Organizations in this story

MZ Group R. Verbo Divino São Paulo, SP - 04719-001

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